Friday, January 13, 2006
The Name Game
Wanna start our own little studio? That'll be the next wave, I'm pretty sure. Ministudios, digitally equipped.
If film is in any respect at all an artform, as opposed to a product, the work should reflect the filmmakers' vision for each film, not a corporate brand.
Is The Godfather really reflective of the Paramount brand identity or Taxi Driver Columbia's? Does The French Connection really reflect the 20th Century Fox attitude? Should Warner Bros. have vetted Mean Streets and Badlands for their relationship to their corporate image before deciding to pick up those films?
The studios, fortunately, are mostly companies that make prints and advertising and hide profits from profit participants. Today, they're also part of bigger distribution and vaster money-hiding networks. Thank goodness.
Movies are shitty enough these days--forced to appeal to entertainment loving focus groups -- without having their stories further molded to fit some corporate identity.
(For being so surley, I'll click a few extra times. How's that?)