Wednesday, May 31, 2006

 

Let's End Boxoffice Tallies

In the end, really, what difference does it make to the average viewer how much a film grossed over the weekend, or for that matter, what its cumulative gross is? Really. What difference does it make? Do we need these markers to help make up our minds? Are we sheep, so conditioned to be a part of financially successful vehicles, that we must know what film was number one so, if we missed it, we should make sure to catch it soon, lest we be outcasts? What happened to individual choice in this country? Do we just follow the money regardless of how bad a film may be? Case in point: Star Wars Episode I was universally panned -- by the FANS of the film -- and still, they all went to see it, some more than once. That film now sits in the top ten grossing movies of all time. But what does that mean? Where is the sense in this? It seems absurd to me. Certainly, I see the value for keeping these tallies at the trade level (in publications such as Variety and The Hollywood Reporter). They can help the industry measure what genres are playing well, how trends are developing, etc. But what value are these figures at the consumer level?

Comments:
What happened to individual choice in this country? Do we just follow the money regardless of how bad a film may be?



Good questions, Mr. Van Winkle...now hushaby...
 
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